Tuesday, July 7, 2009

nytheatre NOW

The nytheatre i is back from our 4th of July hiatus.

And we come bearing NEWS about something NEW on nytheatre.com.

Maybe you've already noticed it... if you look at the sidebar on the left-hand column of the site, you'll see the links, right at the top under the heading "Now Playing": Tonight and Tomorrow. These take you to pages that display just what they say--listings of what's playing tonight and tomorrow, organized by the hour. So now, whenever you're thinking to yourself "Gee, I wonder what's playing tonight (or tomorrow)," it'll be super-easy to find out the answer. Bookmark these pages and refer to them often.

nytheatre NOW (as we are calling this new feature) is only the first of many improvements, enhancements, and additions to nytheatre.com that are coming over the next several months. I am eager to hear feedback about it--what you like and don't like. I also want to hear from you about what new features you'd like to see here on nytheatre.com. Comment here on the blog, or send me an email if you prefer.

But wait, there's more. We have created a version of nytheatre NOW specifically for the iPhone. It's a special feature, specifically designed to match the look and feel of the iPhone, and you can only see the iPhone version on an iPhone. (If you have your iPhone handy, check it out now: type www.nytheatrenow.com in your Mobile Safari browser.) (If you don't have an iPhone, you can use the regular nytheatre NOW feature on your desktop or laptop. Same information, just a different non-iPhone-esque interface.)

The iPhone version of nytheatre NOW is in beta right now, which means we are welcoming feedback from users as they try it out. Again, comment right here on the blog or send an email.

Why are we building a special iPhone feature? Well, we acquired an iPhone a few months ago, and I have to say that it's darned impressive. My sense is that more and more of our readers are using nytheatre.com on mobile devices like the iPhone. Our usage/traffic logs tell us that more than half of all readers who view nytheatre.com on a mobile device are on an iPhone. So this seems like a market segment to pay attention to. We plan to pay even more attention during the coming months. If you're an iPhone person, let me know...and let me know what you'd like to see, nytheatre-wise, on your device.

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