Sunday, April 19, 2009

Jersey Boys Launches Ticket Lottery by Mobile Phone

Today's posting is from the world of Broadway, but it's a wonderful example of how contemporary technology can aid in building audience. This story came to me from Heath Schwartz at Boneau/Bryan-Brown:
Beginning Tuesday, March 31st, the Broadway production of Jersey Boys will launch a day-of performance mobile student lottery. Jersey Boys is the only currently running Broadway production to employ a mobile lottery at this time.

The lottery is valid for Tuesday, Wednesday or Thursday performances only. Tickets are $27 each and a maximum of two (2) tickets are available per Lottery winner. Students can enter either by texting to the mobile number or filling out the online form. A message is then sent to confirm if the person won the lottery. For more full details on how to enter the mobile lottery, click this link: www.JerseyBoysInfo.com/studentlottery.

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Do you know that ALL of the special virtual coupon discounts offered by shows on nytheatre.com are also featured on our mobile version, mobile.nytheatre.com? Visit the ticket discount section on your smartphone, iPhone, PDA, Blackbery, etc.

Is your show offering a discount on nytheatre.com and mobile.nytheatre.com? If not, find out how.

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