Tuesday, January 6, 2009

A Broadway Musical with a $99 Top Ticket Price

(Above: a scene from the off-Broadway production of Rock of Ages; photo by Joan Marcus)

Here's a welcome piece of news: Rock of Ages, the new jukebox-ish musical that takes its score from classic rock of the 1980s, is transferring to Broadway -- and when it gets there, its producers will reverse the trend of charging ever-higher prices for tickets and instead have the first under-$100 top ticket price since the age of Rent.

This is from producers Matthew Weaver and Carl Levin:

"We know these are difficult and uncertain times for everyone, so we are thrilled to announce that Rock of Ages will set a new precedent on Broadway with a top ticket price of $89.00 for weeknight performances and $99.00 for weekend performances."

How terrific is that?

Rock of Ages opened at New World Stages earlier this fall, where it got a nice review from nytheatre.com's Michael Criscuolo. It moves to the Brooks Atkinson Theatre (lately home of Grease) on March 20. Details are here.

No comments: